Tourist numbers up in Tenerife luxury hotels

Tenerife continues to establish itself as a popular tourist destination for high spending European tourists. The hotel industry has just closed a great year on the Spanish island and the managers of the main top class hotels there have confirmed that luxury tourism grew by some 20 percent last year when compared to 2010, which itself also ended with a 15 percent increase over the results obtained in 2009.

This success has been put down mainly to the fact that many of the island’s five star hotels have been renovated recently and have added more value to their offering by providing luxury accompanied by exclusivity, resulting in personal attention, relaxation and privacy. Tenerife’s climate and natural beauty provide the rest.

José Fernando Cabrera, owner of Royal Garden Villas, said “luxury tourism has evolved very positively over the past two years.” In addition, new markets have emerged to join the large numbers of traditional visitors from the UK and Germany. Cabrera went on to say, “there has been an increase in Russian tourists, especially in the winter season, and also guests from the Scandinavian countries as well as France, Belgium and, more recently, even Saudi Arabia”.

Marine Vigouroux, Public Relations Manager in the exclusive Abama Golf and Spa hotel, said client numbers rose 10% last year compared to 2010. She says that the main customers of the business are British, whose numbers increased significantly although Italy was the country which showed the greatest increase in tourists over the past two years. Russian guests are in fourth place followed by Czechs in fifth place. The hotel also has a restaurant that boasts a much-prized Michelin star. Despite the high purchasing power of customers who choose to stay at the Abama, Vigouroux recognizes that most establishments in this category have managed to maintain positive numbers thanks in part to the fact that they have adjusted their rates for overnight stays and services to reflect the current tough economic conditions.

Armando Pineda of the Gran Hotel Bahia del Duque Resort, confirmed that 35,000 tourists stayed in the hotel during last year which represents an increase of ten percent over 2010. Most visitors came from the UK, Germany and Spain although during the past year guests from Eastern Europe were in second place, and Russians were the customers who booked the hotels most exclusive services.

This entry is filed under Tenerife Hotels.