Cool reception for Disney-type hotel in Benidorm

Terra Mítica, the famous theme park located on the east coast of Spain, has been open for eleven years now in Benidorm. The management of the park is currently considering different approaches to increasing their revenue streams and one proposal is the construction in Spain of a themed hotel like those located in Disneyland Paris, in the hope that this type of hotel will attract a new type of tourist to the park.

Terra Mítica carried out several market research studies in Spain over the past three months and reached the conclusion that there is a potential market for the project, as a lot of the customers who visit the theme park would like to enjoy the comfort of staying in a quality hotel without having to leave the park.

Several directors of Terra Mítica, including the Operations Manager, have held some preliminary meetings with both the owners and senior management of several hotel groups from Benidorm, Alicante and other areas of Spain. The idea is to build a hotel of more than 100 rooms within the park. However, it appears the proposal has already been rejected by several of the major hotel chains in Spain with none of them prepared either to make the investment necessary to realise such a project or even to manage the project in the coming years.

Indeed, some tour operators who also received the offer from Terra Mítica to get involved in the hotel, also rejected the project stating that the amount of hotels available in the area already exceeds the current demand for Benidorm and the rest of this region of Spain. There are currently approximately 40,000 rooms available in the hotels in Benidorm, which is about 10,000 more than just eight years ago. In addition, there are already two hotels just outside the theme park, the Hotel Villaitana and the Grand Hotel Villaitana, which have been designed as a Mediterranean village overlooking the sunny bay of Benidorm with twenty five traditional Spanish buildings. This resort has 279 rooms right next to Terra Mítica park.

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This entry is filed under Benidorm Hotels.