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Benidorm to focus on 2 & 3 star hotels

Tourist accommodation on the Costa Blanca in Spain increased its levels of occupancy in the past month in relation to the same period in 2009. For the first time apartments recorded a substantial growth of more than 5.6 points, achieving an average occupancy in May 2010 of 64.1%.

80% of tourists who visit the Costa Blanca are organised by tour operators belonging to the Institute of Travel and Tourism.  According to its chief executive, Steven Freudmann,  British visitors amount for half the total number of tourists who arrive each year in the region of Valencia and in Benidorm this percentage can be as high as 76%. In May of this year the occupancy rates in the hotels on the Costa Blanca was 7.4 points higher than in 2009. British guests were the main foreign customers with a total of 16.7 %.

Mr Freudmann pointed out that “the beaches are fantastic on the Costa Blanca, but many of the old hotels in Benidorm should be renovated and refurbished. Benidorm does not attract five star costumers and tourism should focus on very good new two and three star hotels because that is their market. The British tourists who visit Benidorm are not interested in five star hotels”.

In 2009 there was a decline of the British market but tour operators agree that this year the situation has improved. They think in 2011 the number of visitors will increase again. The strength of the British pound and the weakness of the euro in the recent weeks will also benefit the market in relation to last minute reservations in the hotels.

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This entry is filed under Benidorm Hotels.