Asia Gardens Benidorm hosts British tourism conference

More than 400 professionals involved in the tourism sector in Britain are currently taking part in the 2010 Conference of the Institute of Travel and Tourism at one of the most exclusive hotels in Benidorm. This is the second time in four years that the ITT has held its annual event in Spain and this year runs from 07 -09 June at the Barceló owned Asia Gardens Hotel and Thai Spa. This event is the most important of the year for British tour operators and businesses involved in the tourism sector.

The UK is the single most important market for the whole region of Valencia and last year more than 2.1 million British tourists visited this part of Spain. A main goal of those involved in the hotel sector in Benidorm and the Costa Blanca is to use the ITT conference as a showcase so that the region can recover the 250,000 British tourists that were lost last year. This represented a drop of some 14% on 2008 and many blame the weakness in Sterling against the Euro as the prime reason why British tourists stayed away last year.

Members of Hosbec are confident that they can begin to close the sale of tourist packages for 2011 at this year’s ITT conference in Benidorm and are encouraged that Sterling has strengthened by about 20% against the Euro and that an ever-strengthening Dollar is making countries that compete with Spain, like Egypt and Turkey, more expensive. Toni Mayor, the head of Hosbec, assured: “We are going to sign important agreements at this conference because the prices in this market are settled one year in advance”.

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